Masters in Strategic Communication
Degree Description:
Washington State University’s online MA in Strategic Communication is designed for those who want to excel in advertising, public relations, corporate communication, and communication management. This degree will advance and energize your career. Their multidisciplinary approach offers training in new and traditional media, critical for today’s strategic communications; teaches students how to gather and analyze information and use those findings in creating communication campaign; trains students, in the tradition of Edward R. Murrow, to create messages that are both strategic and responsible; includes weekly online instructor office hours, frequent student self-assessment tools, ongoing interaction with other students, and a flexible timeline for completion. The program offers hands-on training in the most advanced platforms, tools and techniques. You will work closely with industry professionals and faculty to learn audio and video software, graphic design tools, new media and publication layouts. By the time you are finished, you will have created multimedia materials that are evaluated by peers and produced as portfolio-quality items stored online. This work can be tailored to each individual career, or even your specific job needs.
Program of Study – 30 semester credits
Professional Core Courses – 12 credits
- COM 561: Professional Multimedia Content Creation
- COM 562: Crisis Communication in Global Contexts
- COM 563: Ethics for Professionals
- COM 564: Research Methods for Professionals
Strategic Communication Core Courses – 15 credits
- COMSTRAST 561: Persuasion for Professional Communicators
- COMSTRAST 562: Creative Media Strategies & Techniques
- COMSTRAST 563: Professional Digital Content Creation
- COMSTRAST 564: Consumer Behavior and Brand Development
- COMSTRAST 565: Professional Marketing Communication Management and Campaigns
Capstone Course – 3 credits
For more information visit: https://online.wsu.edu/online-degrees/strategic-communication-masters/