CONSUMER BEHAVIOR AND BRAND DEVELOPMENT
Course Description:
In this class we learned tactics and strategies for consumer analysis and brand development. The ultimate goal was to develop skills that are necessary for uncovering consumer insights and applying them to brand development, customer engagement, media planning and content creation.
Course Learning Goals
- Describe the function a brand and how it informs effective communication strategies and practices;
- Understand and practice the skills required for effective consumer research and identifying customer insights;
- Understand and apply the principles of branding and communication theories to develop effective communication strategies, media plans and content for multiple media
COMSTRAT 564 Customer Personas & Brand Proposal