MASTER’S INDEPENDENT CAPSTONE PROJECT
Overview
Capstone deliverables are a demonstration of the student’s mastery of core MA Strategic Communication concepts through a comprehensive exam and professional online portfolio.
Students are assessed in three core attributes:
- Critical Thinking
- Written Communication
- Creativity
The comprehensive exam includes prompts for students to respond to 4-5 questions, case studies or activities. Each response is open-book (not proctored) and completed individually (non-collaborative). With these prompts, students are asked to demonstrate their understanding and proficiency in the following core areas: Research methods, crisis communications and reputation management, professional ethics, persuasion in communication, brand and consumer behavior, multimedia content creation, storytelling across multiple channels, and integrated campaign strategy and development.
Course Deliverables
The course is broken out into four lessons. Within each lesson students complete the following activities by a single due date:
- Creative Activity
- Make it Stick Book Club discussion
- Prompt
- Portfolio Phases 1-4
- Optional extra credit