PROFESSIONAL MARKETING COMMUNICATION MANAGEMENT & CAMPAIGNS
Course Description:
This course provides an overview of basic behavior change theories with a focus on strategic marketing campaign design and evaluation. As one of the final courses in the strategic communication master’s program, it will draw on the information from the previous courses. Students will learn to use theory and research to more effectively plan, design, execute and evaluate strategic communication messages and campaigns.
Learning Objectives/Goals:
After completion of the course, students should be able to demonstrate how to implement and evaluate theory-driven communication campaigns and campaign messages.
COMSTRAT 565 Final Project Proposal
COMSTRAT 565 Final Project